Sunday, February 7, 2010

Microsoft Goes Racist?

Recently, Microsoft updated it's web page to show some racial diversity. The large image posted on the screen of their site is that of an Asian man, African American man, and a Caucasian woman. They are sitting at a table smiling with their computers out. This is great for advertisement in our melting pot of a country, but being a global power, Microsoft apparently thinks it needed to change it up a bit for other countries. The Polish version of the site has the African American's head photoshopped out of the picture. It is instead replaced with a white man's head. The pictures are shown side by side on several sites. One ironic part of it, is that the photoshopping job is very poor. Maybe it is because Microsoft used its own product to do it instead of the debatably better version of Photoshop used by Apple products. Anyway, back to the whole racist deal. Microsoft has already appologized for the incodent, claiming that their statistics show having a white person on the site made for sense for Poland's society. Poland has more white and Asian people in their population, so naturally they photoshopped the black man out. Is it really going to make a difference to Poland? Was it really worth it? Poland's population is actually made up of 97% white people with a background of their ancestors living in Poland. Regardless, I still feel that this was a very dumb decision by Microsoft. I can't imagine anyone looking at that picture and saying that they won't buy anymore products because there is a black person in the picture instead of two white people. If it would make a difference, then maybe they should have done a better job of it and actually changed the black man's hand to a white man's, a little part they forgot. I am pretty good with Photoshop, and I guarantee that Microsoft could have paid me half as much as they paid the other guy, and I would have done a better job than him. Overall, I don't feel Microsoft did this because they have something against Black people. They simply wanted to appeal to a different type of society. I didn't see any news out there about Poland complaining, just the United States, who the add doesn't even affect. I feel like Microsoft didn't need to formally apologize, but it was good PR for them to do it. I hope that the advertising world learns from this goof up.

4 comments:

  1. I think that the polish people should be the ones apologizing because that was uncalled for. I don't think Microsoft was trying to be racial either. If they are going to be photoshoping anything they should make sure it is done right. They should have just left the people the original color they were in the picture.

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  2. In this situation, photo shopping was uncalled, especially poor photo shopping. This image was meant to work on an international scale, and I highly doubt that the Polish care that a man of African descent showed up on Microsoft's web page. Whether or not it was intended as such, photo shopping in this case could come across as a little insulting--both for the Polish and for African-descendants. I feel that it was a wise decision on Microsoft's part to formerly apologize.

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  3. I feel that if microsoft wanted to photo shop a picture, they should have done a better job. It was a good idea to apologize because it shows that they were sorry for what they did. They intended on changing it for a different type of community to strenghten their sales there but I think that was a bad idea. I wonder how the african american felt after seeing that they were badly photoshopped. I know I would not feel good about the picture if I was in it.

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  4. This is a very interesting blog. It just goes to show that the media has to be very careful with the stuff they post, because people will catch it. I am sure Microsoft was not trying to be racist in this mess up. I’m sure they were just trying to do what is best for their company. However, it is too bad they had to Photoshop someone out for a different audience. I can’t believe that Microsoft would not have done a better job editing their photo. It seems like this would give them a poor image, because they are trying to sell software.

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